Meta is in trouble again, the new AI image function was sprayed offline
[Meta is in trouble again, the new AI image feature was pushed offline] Social media giant Meta launched a new feature this week that allows users to make their Instagram accounts public through @mentions and generate AI images using other people’s public content. When this function was launched, it allowed public content to be quoted by default, triggering strong concerns from the Screen Actors Guild and other organizations about the infringement of image rights and the risk of crime. Meta said that the relevant functions "failed to achieve the expected results" and therefore decided to completely offline.
Meta, an American technology company that has repeatedly made headlines in the financial media recently, has been involved in another public opinion storm related to AI. As background, Meta released on Tuesday its first mobile phone developed by the Super Intelligence Laboratory (MSL). AI image generation model Muse Image . Slightly different from traditional AI drawing tools, Muse Image is also an intelligent agent application - in addition to generating pictures based on prompt words, Muse Image can also independently search for information to optimize the generated results. As the first Meta product to apply this AI, the “American version of Little Red Book” Instagram has launched more than 30 kinds of effects that can “generate AI images with one click” from existing pictures. (Apply AI effects with one click) Meta also allows users to freely use public Instagram account content to generate AI images, which means that public content on the entire platform can be used for AI creation. The problem is that photos displayed publicly on the Internet do not mean that the person concerned agrees to allow strangers to generate AI pictures at will. Meta seems to be aware of the risk of copyright infringement, but cunningly chooses to Add an option in settings to allow this AI function . More importantly, this The option is enabled by default after going online Faced with the widespread infringement, SAG-AFTRA (Screen Actors Guild-American Federation of Television and Radio Artists), which represents actors and other professional entertainers, quickly issued a statement calling on all members to disable this feature as soon as possible. SAG-AFTRA said in a statement: " Anything other than a clear and prominent opt-in mechanism for this type of use of Instagram user images is unacceptable . This approach completely misjudges public attitudes towards the obvious dangers and harms posed by such use. " Public opinion was fermenting on Friday, and concerns that such functions could be used to commit crimes also surfaced. Haley McNamara, executive director of the U.S. Center against Sexual Exploitation, publicly criticized: "This is not only a blatant violation of our image rights... but it will obviously become a tool for sex blackmail and other scammers! (Meta) It is unacceptable to promote high-risk designs but put the responsibility on individuals and make people go through the trouble of opting out. Faced with overwhelming accusations, Meta finally chose to completely shut down the trouble-making function. In an update, Meta said: “Earlier this week, we announced that users can generate images in Meta AI by @mentioning a public Instagram account they want to reference. Our goal is to provide a useful authoring tool and give users control over whether their public content can be cited in this way. We received feedback that the feature didn't perform as expected, so it has now been taken offline. (