Dyson's portable fan takes Manhattan by storm, selling out of stock for $100
The newest status symbol on the streets of Manhattan is a high-tech portable fan that's selling out of stock. Dyson said demand for its $100 HushJet Mini Cool portable fan has outstripped supply since it was launched in April because of hot weather, especially in cities where people often travel on foot. Dyson also said that usually every time When the products are replenished on partner websites, they will be sold out within a few hours. “The response from consumers has been overwhelming and exceeded Dyson’s expectations,” a company spokesperson said. “Demand is clear, especially as temperatures rise, and we look forward to building on this momentum by adding color options and replenishing inventory in the coming weeks.” Dyson is the latest company to turn ordinary battery-powered fans into luxury goods, competing with affordable $10 to $30 products sold by Amazon and big-box retailers. In March this year, SharkNinja Inc. Launched the $150 ChillPill personal fan and cooling system, which can be worn around the neck, fixed or handheld, and has a mist function. Whether it is Dyson or Shark, the focus of promotion is: a well-made and powerful fan is worth buying at a high price.