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Global smartphone shipments are expected to decline by 10%, but Apple shipments will increase by 9% year-on-year, optimistic about Apple's supply chain (UBS)

2026-07-16·ima-daily5min-0716-20-1f33ab9bf2

Street Signal | Global smartphone shipments are expected to decline by 10%, but Apple shipments will increase by 9% year-on-year, optimistic about Apple's supply chain (UBS)

UBS predicts that global smartphone shipments will decline by 10% year-on-year in 2026, but Apple (AAPL.US) shipments will increase by 9% year-on-year. Apple's share in the Chinese market has increased while Android brands have been under overall pressure. Rising memory costs have further intensified demand pressure on Android brands.

UBS gives priority to highlights Apple supply chain suppliers, raising the target prices of Luxshare Precision (002475.SZ) and Lens Technology (300433.SZ) by more than 50%. It believes that relevant suppliers can hedge against weak consumer electronics demand through Apple's business growth and layout in new areas such as AI and data centers.

The market has expected a decline in overall smartphone shipments, but may have underestimated the extent to which Apple's growth and supply chain will benefit from the trend.

One-sentence conclusion: The global smartphone market is under overall pressure, but Apple has achieved growth against the trend by relying on its product strength and ecological advantages. Its supply chain is the most certain investment direction in the current consumer electronics field.

Positive/negative: Positive for Apple supply chain suppliers, such as Luxshare Precision (002475.SZ), Lens Technology (300433.SZ), AAC Technology (2018.HK), etc. Negative for Android brand supply chain suppliers.

The market's optimism about Apple's supply chain has been partially reflected, but the growth potential in new areas such as AI and AR may not have been fully priced in. Catalysts:

1) Apple iPhone 18 series new product launch and sales;

2) Apple supply chain company quarterly financial report, verifying revenue and profit growth;

3) The impact of memory cost changes on the Android brand.

Full text

Global smartphone shipments are expected to decline by 10%, but Apple shipments will increase by 9% year-on-year, optimistic about Apple's supply chain (UBS)

UBS predicts that global smartphone shipments will decline by 10% year-on-year in 2026, but Apple (AAPL.US) shipments will increase by 9% year-on-year.

UBS predicts that global smartphone shipments will decline by 10% year-on-year in 2026, but Apple (AAPL.US) shipments will increase by 9% year-on-year. Apple's share in the Chinese market has increased while Android brands have been under overall pressure. Rising memory costs have further intensified demand pressure on Android brands. UBS gives priority to highlights Apple supply chain suppliers, raising the target prices of Luxshare Precision (002475.SZ) and Lens Technology (300433.SZ) by more than 50%. It believes that relevant suppliers can hedge against weak consumer electronics demand through Apple's business growth and layout in new areas such as AI and data centers. The market has expected a decline in overall smartphone shipments, but may have underestimated the extent to which Apple's growth and supply chain will benefit from the trend. One-sentence conclusion: The global smartphone market is under overall pressure, but Apple has achieved growth against the trend by relying on its product strength and ecological advantages. Its supply chain is the most certain investment direction in the current consumer electronics field. Positive/negative: Positive for Apple supply chain suppliers, such as Luxshare Precision (002475.SZ), Lens Technology (300433.SZ), AAC Technology (2018.HK), etc. Negative for Android brand supply chain suppliers. The market's optimism about Apple's supply chain has been partially reflected, but the growth potential in new areas such as AI and AR may not have been fully priced in. Catalysts: 1) Apple iPhone 18 series new product launch and sales; 2) Apple supply chain company quarterly financial report, verifying revenue and profit growth; 3) The impact of memory cost changes on the Android brand.

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