U.S. companies accelerate the expansion of AI-native Microsoft operating models
The ISG Provider Lens® report points out that U.S. companies are increasingly paying attention to the measurable value of AI, pushing organizations to integrate data, productivity and cloud capabilities. Information Services Group (ISG), a global technology research and consulting company with AI as its core, released the latest research report today saying that American companies are AI and cloud capabilities are integrated into the AI-native operating model to improve enterprise performance. The report points out that companies are integrating AI, data, analytics and productivity technologies into a unified environment to achieve continuous automation and business intelligence. Increasing economic pressures and greater scrutiny of technology spending are driving higher demands from enterprises for measurable business results, predictable costs and faster realization of value from their AI and cloud investments. Bill Huber, partner of digital platforms and solutions at ISG, said: "Enterprise AI is entering a stage where economic discipline is as important as technical capabilities. Organizations are looking beyond single AI tools to redesign workflows, simplify technology environments and create business value. As enterprises increasingly prefer integrated operating models rather than isolated solutions, platforms such as Microsoft are benefiting from this." Enterprises are embedding Microsoft Fabric, Azure OpenAI and Copilot into business applications, productivity tools and data platforms to deeply integrate AI into business processes. Integrated intelligence enables continuous optimization, real-time insights, and more consistent business execution across multiple functions. The unified platform also simplifies the technology environment, helping organizations lay the foundation for scalable, long-term AI applications. U.S. enterprises are changing the way they consume Azure services. The increased use of AI-intensive applications, real-time analytics, and data-centric architectures has driven attention to cost transparency, resource optimization, and financial accountability, thereby promoting the popularity of FinOps practices. Enterprises are also more likely to choose a platform-based operating model rather than a one-time implementation because it is more conducive to continuous improvement and measurable business results. As AI applications expand, U.S. organizations are strengthening the construction of responsible AI frameworks. Many enterprises are establishing AI centers of excellence, policy-based controls and continuous monitoring to improve visibility and maintain trusted AI operations. ISG pointed out that enterprises are increasingly favoring Microsoft's pre-integrated AI solutions in the commercial market because of their combination of security, transparent pricing and proven architecture. Report author Dr. Tapati Bandopadhyay said: "Successful Microsoft AI projects combine scalable platforms with rigorous execution and trusted operational practices. Service providers help enterprises build repeatable frameworks that enable them to scale AI applications while aligning technology investments with business goals." The report also explores other trends in Microsoft's AI and cloud ecosystem, including growing demand for AI-driven managed services and the increasing popularity of multi-agent AI systems that support autonomous workflows and real-time decision-making. The report evaluates the capabilities of 35 service providers in four quadrants. and Avanade, , DXC Technology, HCLTech, Hexaware, Infosys, NTT DATA, Rackspace Technology and TCS were named leaders in all four quadrants. LTM is rated a leader in three quadrants. Capgemini, Coforge, Genpact, and Kyndryl were each rated leaders in a quadrant. Additionally, Coforge and Tech Mahindra were rated as Rising Stars in two quadrants, while Brillio, Genpact, Kyndryl and Persistent Systems were rated as Rising Stars in one quadrant each. In terms of customer experience, Wipro was named a Global ISG CX Star Performer among Microsoft Ecosystem Providers 2026. Wipro received the highest customer satisfaction score in the ISG Voice of the Customer survey, part of the ISG Star of Excellence™ program, the technology and business services industry's top quality recognition.