Apple raises i Phone prices in Japan, with price hikes for some models exceeding 20,000 yen
Apple raised the prices of its iPhone, Apple Watch and AirPods series products in the Japanese market on July 18, marking the first large-scale price adjustment in recent years. The price of the highest storage version of iPhone 17 Pro Max rose from 329,800 yen to 354,800 yen, an increase of 25,000 yen; the starting price of iPhone 17 rose from 129,800 yen to 142,800 yen. Apple Watch Series 11, Ultra 3 and AirPods series products also increased prices simultaneously.
Apple raised the prices of iPhone, Apple Watch and AirPods series products in the Japanese market on July 18, marking the first large-scale price adjustment in recent years. The price of the highest storage version of iPhone 17 Pro Max rose from 329,800 yen to 354,800 yen, an increase of 25,000 yen; the starting price of iPhone 17 rose from 129,800 yen to 142,800 yen. Apple Watch Series 11, Ultra 3 and AirPods series products have also increased prices simultaneously. Apple has not announced the specific reasons for the price adjustment in the Japanese market. The market believes that rising costs, exchange rate changes and supply chain factors may drive price adjustments. (