Orlando Theme Parks Face a Challenging Summer as Attendance Softens
This summer has been challenging for Orlando, Florida, the “Theme Park Capital” of the United States. Hotel occupancy in the Orlando area declined in June, while revenue per available room, or RevPAR, fell 4.4% overall. The number of passengers arriving at Orlando International Airport dropped 1.2% in May, and video bloggers have documented quiet conditions at some resorts. Amid weaker performance and rising travel costs, Universal Studios and Disney are launching late-summer promotions to boost demand, including discounted tickets and admission offers.
This summer has been challenging for Orlando, Florida, the “Theme Park Capital” of the United States.
Hotel occupancy in the Orlando area declined in June, while revenue per available room, or RevPAR, fell 4.4% overall. The number of passengers arriving at Orlando International Airport dropped 1.2% in May, and video bloggers have documented quiet conditions at some resorts.
Amid weaker performance and rising travel costs, Universal Studios and Disney are launching late-summer promotions to boost demand, including discounted tickets and admission offers.
Hotel occupancy in the Orlando area declined in June, while revenue per available room, or RevPAR, fell 4.4% overall. The number of passengers arriving at Orlando International Airport dropped 1.2% in May, and video bloggers have documented quiet conditions at some resorts.
Amid weaker performance and rising travel costs, Universal Studios and Disney are launching late-summer promotions to boost demand, including discounted tickets and admission offers.