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Sanrio shares plunge 18% after first-quarter profit misses expectations

2026-08-12·newswire-us-stock-005001
Sanrio shares plunge 18% after first-quarter profit misses expectations.

Sanrio, the parent company of Hello Kitty, reported first-quarter operating profit below market expectations. Its shares fell as much as 18%, marking the biggest one-day decline since May 2014. The company reported first-quarter operating profit of ¥22.4 billion on Monday, below the consensus estimate of ¥23.4 billion.

Nikko Securities analysts said in a research note that the results were lackluster, with no upside surprises.

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Sanrio shares plunge 18% after first-quarter profit misses expectations

Sanrio, the parent company of Hello Kitty, reported first-quarter operating profit below market expectations. Its shares fell as much as 18%, marking the biggest one-day decline since May 2014. The company reported first-quarter operating profit of ¥22.4 billion on Monday, below the consensus estimate of ¥23.4 billion. Nikko Securities analysts said in a research note that the results were lackluster, with no upside surprises.

Sanrio, the parent company of Hello Kitty, reported first-quarter operating profit below market expectations. Its shares fell as much as 18%, marking the biggest one-day decline since May 2014.

The company reported first-quarter operating profit of ¥22.4 billion on Monday, below the consensus estimate of ¥23.4 billion.

Nikko Securities analysts said in a research note that the results were lackluster, with no upside surprises.

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